Introducing a new pram on the market, Bloom by a company called Joolz. It looks pretty chic and I really want to see one in the flesh.

It looks to me like a combination of the Bugaboo features and the Stokke design. It boasts adjustable handle bars, wheel suspension, folds with or without the seat attached, has many seat positions, reversible seat option, adjustable footrest, has a newborn bassinet, can be used in combination with a car seat… and the list goes on.

With a huge choice of colour and fabric designs, you can choose one main colour and a different seat colour (very Bugaboo-style).

Currently only for sale in Germany, Netherlands and Austria. It has not yet been released in the US so your only option is a re-shipper from Europe.

I’l keep you posted when I hear more.