
The big news at Playtime Paris? All the seriously fab maternity fashion.
With more than fifty maternity exhibitors included in Playtime Paris 2012, expectant mothers are spoilt for choice.


There’s a handful that I’m excited about. First up, Italian label Attesa (above and at top). Their 2012 Fall/Winter collection channels the very best of the eighties in a thoroughly modern way – think ski pants, neutral colours teamed with chambray blue and the odd ruffle. It all adds up to a stunning collection.

Also from Italy is Pietro Brunelli Maternity. Noteworthy is the fact that this label is the first maternity-wear to be included at Milan Fashion Week. The collection is dominated by fine, figure-hugging knits. Is it just me or do you think the fashion photographer was channelling Robert Palmer’s classic song, Simply Irresistible?!

I think my favourite collection is from Dutch design duo, Queen Mum (above and below).When I was pregnant, I didn’t want my maternity wardrobe to stray too far from the style I ordinarily wore – not always possible if your choice is limited. I wish I’d had access to Queen Mum – the collections comprise simple pieces, layers and pops of colour. It’s sophisticated yet still casual.



It’s all about coats in jewel-tones at high-fashion French design house Davai. For those not bold enough to sport the red cape, there is also kimono-inspired jackets, a traditional trench and hooded coats.

Dutch label, Love 2 Wait, is focused on perfectly-fitting maternity denim and fashion with a grunge- edge. The look is modern, young and casual (shown above and below).



French label Sugar Town (above) offers both maternity and nursing wear for the “urban pregnant woman” – I know it’s a brave fashion statement to wear a playsuit but isn’t Sugar Town’s simple design adorable?! Also check out 1 et 1 Font 3 – love those green jeans (below)!


For those needing a working wardrobe, turn to Slacks & Co. who offer clean-cut tailoring, smartly-styled maternity basics and a handful of fashion-forward pieces each season. The gold evening pants are incredible (shown at bottom).

Lastly, a special mention for Fab 9 who offer a range of maternity fashion tights – we all know it’s the little things that can make you feel dressed up.
Hope you’ve enjoyed this huge maternity fashion round-up!

2 Comments
are they available here?
very good
thank