Eeni Meeni Miini Moh, catch spring fashion by the toe… yes, we know that’s not how the song goes, but we’re so in love with what EMMM have coming for babies and kids this spring/summer 2012 that we can’t help ourselves.

You’ll be singing the same song after we show you the new Eeni Meeni Miini Moh collection, with its pretty prints and vintage inspired dresses for girls and bold graphics for boys.

Just released today, this collection is all about frills and pleats for the girls, with EMMM’s designers channeling the casual frou-frou that goes hand-in-hand with summer garden parties and perfect days in the park.

So yes, there’s frills and frippery enough to please the primmest little Miss, with ruffled necklines, sweet capped sleeves, tulle skirts, bows, shirring and those stupendously practical tube cardis (above left) but all done in Eeni Meeni Miini Moh’s signature understated way that’s always on the right side of stylish and never over the top.

For the boys, Eeni Meeni Miini Moh blasts into space with enough UFOs, aliens, rockets, robots and aeroplanes to sate even the keenest adventurer. Cute but not cutesy, classic but never boring – that’s the EMMM story and that’s why we love them so. Match the tees and polos with striped boardies for casual cool or blend tailored shirts and zip shorts for dressier occasions.

This label’s signature palette returns – French navy, grey marle, cloud and biscuit are pretty much staples for Eeni– but gets a new season tweak with delightfully names shades such as snowpea, Matisse blue, amethyst, blossom and tangerine. (That’s varying shades of pinks, blues and whites to us mere mortals).

For fabrics, expect to see plenty of natural, wearable fibres including poplins, jerseys, denims, linen and voiles that wear ever so nicely against your child’s skin.

As always, the Eeeni Meeni Enfant collection includes all those baby indispensables – playsuits, bibs, sleep sacks, hats, bloomers and the rest in new designs and colours.  And don’t forget to stock up on this brand’s underwear and pyjamas – sublimely comfortable, your kids will love you for it. Really, they will!

See the entire EMMM and e3-M collections, with outfits and sizes to fit from babies all the way to tweens, at Eeni Meeni Miini Moh.