PURE Newborn designed for the purest of them all

PURE newborn collection

I know it’s ridiculous but one of the many things I love about newborn babies is the ability to dress them in white. I encourage new parents to grab this opportunity with two hands and run with it, after all it’s the only time you won’t be concerned with your child getting themselves dirty or your favourite outfit falling victim to a cup of juice.

I’m convinced Eenii Meeni Miini Moh heard my call with their PURE Newborn collection that’s full to the brim with gorgeous unisex clothing, linen and accessories. Eeni Meeni Miini Moh has everything you can possibly need for baby, including the very cute jumpsuit with detachable hood (pictured above), a playsuit, sleeping sack, beautifully soft cashmere wrap and even a hooded towel. It’s a great starting point to build a layette. All items are classic white with a soft grey print that reads ‘Welcome to the world’, perfect for both a new little girl or boy.

Eenii Meeni Miini Moh are known for their quality and the launch of PURE Newborn is absolutely no exception, using premium materials including pure cotton, cashmere and wool. You can be assured your baby is being clothed in one of the best!

The PURE Newborn collection is available in one size only for babies 0-3 months (size 000) and should be available in stores now. Check out Eeni Meeni Miini Moh to secure a few pieces for yourself and to search for a stockist near you.

Lexi Klaebe

Lexi Klaebe

Mum-of-three Lexi lives in a sleepy South Australian town, hours away from the hubbub of the city enduring 45 degree summers and icy cold winters. A penchant for all things beautiful and clever, when not writing you'll find Lexi behind her sewing machine or lurking on Instagram, where she (tragically) displays an equal love for both hashtags and food.

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