Now it’s easy to be the best dressed kid in the playground – just get kitted out head to toe in New Zealand brand, Pop Factory Shop!
I’m a sucker for a stripes and slogan tees, so I fell fast and hard as soon as I feasted my eyes upon Pop Factory Shop. A stellar blend of all things hip, child-like and laced with a retro vibe, it’s safe to say these are kids’ threads oozing with street cred.
You can never have too many wardrobe basics, the Never Bored tee and Rainbow Stripe tee (both NZ$42) are available in sizes 1 to 8 and make for fantastic layering pieces. Littlies don’t miss out either, onesies (NZ$40) are available in sizes to fit babes aged up to 18 months.
I can’t go without mentioning the Rainbow Velour Crew (NZ$60), in all of its kid-friendly navy glory. Sporting a gorgeous rainbow applique and finished perfectly with grey elbow pads and cuffs, what’s not to love about that!?
A fabulously bright and fun, unisex kids’ collection, perfect for handing down from sibling to sibling, shop it all from tees to distressed jeans, direct from The Pop Factory Shop!