Experts say you need to offer new foods to kids up to ten times before they will eat it. Well, the experts are wrong. Or perhaps they just never met a child as stubborn as my Jack. He doesn’t eat broccoli. Or peas. Or pumpkin. And carrots? Not likely. So I’m hoping this tee from US eco-label When I Grow Up will do what two years of cajoling, begging, threats and bribery have failed to do and encourage him to down his vegies. If not, at least he’ll look good while driving us crazy at the dinner table.

Lucky enough to actually have a vegie eater in your house?  All is not lost — these super-soft organic cotton Value Statement Tees come in three other designs to help positively shape your child’s psyche. There’s one for budding environmentalists, one for mini philanthropists, and one for helping kick-start a pint-sized sense of empathy. Totally gorgeous. So mums like me who tend to wear their hearts on their sleeves can now have kids who wear their life values on their chests.

Each unisex tee — made from 100 per cent organic cotton and printed in environmentally friendly water-based inks – costs US$22 plus shipping from When I Grow Up, who will kindly ship your tee all the way to Australia (which perhaps is not all that ecologically sound) for an additional US$15. You can grab them in sizes 2 through to 8.