We’re counting down the days to London’s premier children’s trade event, and we’re also puffed with pride, as Babyology is sponsoring Bubble London. I’ve had the enviable task of perusing the new exhibitors, so prepare yourself for a visual feast.

I’ll offer up a little advice before I launch into the brilliance that is Bubble London: grab a cuppa and take the time to scroll through this post at your leisure. With more than two hundred and twenty exhibitors, I had a tough time whittling the list down to just a selection of brands new to Bubble London.

Elfie London is an unashamedly eccentric brand, channeling traditional British clothing with a fairytale edge – just stunning.

Designed and made in the UK, Immink is all about relaxed clothing, that’s made to last with jersey and denim. How happy and comfortable does the little cherub in the image above look?!

With influences from Asia, Frocks London takes dresses to the designer level.

Despite its moniker, Loud Apparel is understated yet makes a statement. The garments reflect London design with traditional Italian manufacturing.

I love this label – it puts the fun into funky. MiniMyo is the junior label of Myolee, and its quirky knitwear is just kitsch enough to be cool.

Sew Heart Felt will be showing their slippers, made from Tibetan lambswool. They look so sweet and cozy.

I’m predicting French label Eva Koshka’s stand will be one of the most popular, with its eye-catching prints on pretty dresses hard to resist.

While we in the southern hemisphere look down the barrel of a long winter, we can but dream of the summer ahead. The stunning Spanish swimwear of MiniDUNADU is some of the freshest I’ve seen, and makes me long for some fun in the sun.

I’ll finish with a rather ingenious US label, which has finally given the humble press stud a revamp. Magnificent Baby clothing uses magnetic fasteners – how smart is that?! We hope we’ve whet your appetite for this amazing trade event – stay tuned for our Bubble London coverage.