
Babyology had the prestigious honour of attending Bubble London 2011 to help judge the coveted Stand Out competition, awarding the most unique and inspiring stand! Read on to find out who won.
It was a tough job to choose between so many fabulously-designed booths but Little Esop from New York won top honours for its robot-inspired stand.

Old Rectory (below) came a very worthy second with its designer sister team creating both the fantastic wallpaper used on the booth and the clothes.

Last but not least, organic brand Frugi (below) showcased a great themed stand with clouds, astroturf and windows for a stand truly reflective of its brand. All Frugi clothes are made from ethically manufactured organic cotton and in ethical factories.

Our UK correspondent Rachael Ralph did a marvellous job of the judging and covering the entire show for us (and she’s thirty-eight weeks pregnant, now that’s dedication!) Babyology even got a mention on the Bubble London blog! And now for the rest of the brands which caught our eye.

Pila Pala Childrenswear designs organic children’s clothes that are easy to wear and easy to care for, but above all fun for kids. Pila Pala specializes in casual-wear collections for boys, baby and girls using the softest organic cotton, recycled and bamboo fabric; all manufactured in Wales and England. It’s eco-chic at its best!

Contemporary with a whimsical edge, Girl and a Mouse combine vintage elements and soft fruity colours that look as though they have faded in the sun. Ruffles, layers, fabric piecing, hand embroidery and subtle dye techniques are all incorporated into modern silhouettes. Clothes that can be worn every day and for any occasion!


The Smith and Coates collections are made from felted recycled cashmere and sold online and through high-end children’s boutiques. Sarah Coates brings all the brilliance of a background in styling and design to transform old adult wool jumpers into enviably fabulous (and wearable) clothing for kids. Each piece is unique having been felted from cashmere or merino wool, then cut out and sewn anew before being lovingly embellished with vintage fabric trim and crochet.
A member of the make-do-and-mend Homeworks gang, Sarah’s delightful kids tunics and tops have an unashamedly home-spun quality to them, like the wardrobe of a supremely stylish Borrower. Just in time for the glorious British summer, a range of tops, dresses and trousers made from second hand cotton shirts. As with all Smith and Coates clothes, each garment is handmade, recycled and unique – and machine washable. Hooray!
Read an interesting article about Sarah Coates and her home here.


As previously showcased on Babyology and in Junior Vogue, the great looking designs from Fluke, with its trade mark attention to detail and quirky touches, have made it a firm favourite and the stand showed a gorgeous new range. Don’t you just love the art?

Catiouche London showcased its luxury organic pyjamas for small children with big dreams. The typical Catiouche garment consists of the finest 100 per cent organic cotton produced in Japan and Turkey. It is grown without the use of any synthetic agricultural chemicals and coloured naturally without using chemical dyes or bleaching agents throughout the process from yarn to finished materials. All this makes a Catiouche garment incredibly soft and durable.
The emphasis on quality goes hand in hand with a strong positioning in the styling arena. The style is pure, simple, classic and understated. No frills and pockets which are an unnecessary detail for childrenʼs nightwear, the emphasis is on comfort, all in elegant neutral tones. Fine quality organic materials and finishes, timeless understated design, with an eye on comfort – these principles are the foundation of the brand.

Stay tuned for more coverage of Bubble London and thank you Rachael for your exclusive and very thorough coverage!
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