It was a gorgeous sunny morning in Sydney today – just right to show off the great new line of kidswear from Jeanswest with their brand new range, Jeanswest Junior! It’s in shops and online from today, and we were at the launch to get the lowdown. Come and have a look at everything this range has to offer for this season.
Jeanswest is the latest in a line of mid-priced fashion chains to start stocking a children’s range of clothing and accessories. They began to expand their range last year with maternity wear, and have now completed the foray into fashion for the whole family with today’s launch of Jeanswest Junior.
What’s it like? At the moment, the range is only for kids aged six months to four years – a great pity for some of us – because the styles themselves are top notch.
While staying on trend and picking up on global styles, the clothing is aiming first and foremost to be the kind of clothing that kids are happy to wear – comfortable, fun to play in, and importantly for parents – easy to care for. Everything can go in the washing machine after a day of hard play, and the jeans even come with a lifetime manufacturing guarantee.
This season’s girlswear is based around the theme of the garden party (sure to please a certain four-year-old at my place), while the boys’ line is all about travel and adventure. All the childhood classics are here: stylish tees, shirts that are a “bit more dressy”, comfy denim, fun and flowy skirts and dresses.
Jeanswest tell us all their research indicates that the two things that matter most to parents when buying kids’ clothing is quality and price (I’d have to agree!) – and they’ve hit both of them on the head, in my opinion. Prices begin at $14.99 and there is nothing in the range that costs more than $39.99! Jeanswest Junior is available in selected stores in Australia and New Zealand from today, but you can see the whole range and order online at Jeanswest if those stores aren’t near you.
What do you think, Babyologists? Could your little people be donning some Jeanswest Junior in the coming months?