Check out our range of terrific fashion items for kids of all ages. For girls and boys, newborns to teens, we showcase a great range of what’s new, stylish, organic and eco-friendly in the world of clothing for little people.

Babyology Fashion

Hip, hip, hooray! Playtime New York celebrates its 10th birthday


It’s a very happy birthday to one of our favourite trade shows – Playtime New York. In it’s 10th edition, this pulsing centre of all things new and exciting in the universe of children introduced us to some fabulous new brands. We also had the chance to see the forward collections from some of our favourites. We’ve taken a big ol’ bite out of the Big Apple, and we’re bringing some of the Playtime sweetness to you – come and take a look! Read More »

WeeFeel Tees – letting kids wear their emotions


Kids’ slogan t-shirts have certainly become a thing. Whether you like them or not, you have to love the messages behind these just-launched tees, which empower kids to feel their emotions – and even make a stand against bullying.  Read More »

Warmsters – frighteningly fabulous kids’ gloves


Here’s one way to help the kids ward off the cold – monster gloves! Read More »

And The Little Dog Laughed releases ravishing rompers


Ah, baby rompers – how we adore you. Simple to put on, great for quick nappy changes, easy to play in. And if you can get your hands on these adorable rompers, you can also add stylish to the list. Read More »

Etsy find of the day – periodic table baby shoes


Get your baby science geek on with these rather awesome periodic table baby shoes. Made from cotton with faux suede soles for grip. $16 from Teddy and I.