Who we are

Mandi Gunsberger

Founder & CEO

Mandi lives in Sydney, where she’s mum to three wonderful girls who adore cupcakes, fairy dresses and Harry Potter movies. Before children, she worked in marketing, public relations and event management both here in Australia and in the US. Having run Babyology for the last nine years, she can say the industry just gets more and more exciting.

Ben Gunsberger


Ben has a background in the film industry, having worked in computer animation for films such as The Matrix, Shrek, and Happy Feet. He has also worked as a photographer although he now spends most of his spare time photographing his three amazing daughters.

Leah Fitzhardinge


Leah lives in Sydney’s inner west with her husband, three kids, and a Lego collection that really deserves its own bedroom. She is an unwilling expert on Minecraft, the clandestine disposal of beloved arts and crafts, and every Spanish phrase ever uttered by Dora the Explorer. On the upside, her nine-year-old son pulls a fairly decent espresso shot.

Lexi Klaebe


Mum-of-three Lexi lives in a sleepy South Australian town, hours away from the hubbub of the city enduring 45 degree summers and icy cold winters. A penchant for all things beautiful and clever, when not writing you'll find Lexi behind her sewing machine or lurking on Instagram, where she (tragically) displays an equal love for both hashtags and food.

Alison Balding


Alison is a journalist and mum to an energetic, superhero-obsessed, three-year-old boy and wife to her high school sweetheart turned Sydney firefighter. When she isn't burning dinner or walking on the beach near her home on the NSW south coast, she is watching Octonauts on repeat. Going to the movies without having to share her choc top is her idea of bliss.

Katie Oliveira da Silveira


Katie has a background in media, book publishing and blogging. She loves unearthing fabulous gear for kids, devouring bestsellers – and considers no meal complete without fresh chillies. A busy mum of two, she and her Brazilian husband call Victoria’s Mornington Peninsula home, where Katie writes, unwittingly hums the Mister Maker theme song, and continues her pursuit against folding laundry.

Kiah Thomas


According to her son, Kiah is an astronaut, pirate and garbage woman. In actuality, she is a chauffeur/teething ring/chef/snotty-tissue-holder to two small children who pay a pretty decent wage in love and snotty cuddles. She lives on the South Coast of NSW, loves reading and tea, and doesn’t normally drop the word snot so many times in general conversation.

Laina O'Donnell

Sales Manager

Laina worked for 10 years in the fast-paced digital advertising industry before her life was turned upside down by the arrival of baby Max. Not being able to imagine going back to her old life of long office hours, she found a new home with us. Now she can indulge her obsession for baby onesies and dribble bibs and continue her search for a quick fix for a baby that refuses to take a bottle.

Jessica Dhiacou

Digital Sales Coordinator

Jess lives in Sydney with her husband and their fur baby, Baxter. She left a career in HR at a Sydney law firm to join our team as a Digital Sales Coordinator. Jess is also a part-time photographer and enjoys photographing weddings alongside her dad as a father and daughter duo.

Antonella Samperi

Campaign Manager

Antonella was in advertising for more than seven years before becoming a mum. Her quest to find a balance between work, life and raising a little girl saw her join the Babyology family and she's been keeping us all perfectly organised ever since.

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